With the launch of its latest mobile app service for marketers, Bloomreach opens up a new channel of communication between brands and customers

by James · March 12, 2023

MOUNTAIN VIEW, California, February 21, 2023 /PRNewswire/ — Bloomreachthe world’s number one Commerce Experience Cloud, today announced the launch of App Inbox, a mobile messaging tool from the company. Bloomreach engagement which creates a versatile new communication channel within the mobile app experience. A customizable message center where brands can send and store notifications, and the app’s inbox allows customers to access content in real-time or return to messages at will. It further expands the mobile messaging capabilities already available in Bloomreach Engagement, enabling marketers to create more opportunities for mobile engagement and revenue while offering an even better customer experience.

Mobile apps have become a regular part of today’s customer journey, worldwide approx The number of downloads has been increasing every year since 2016. As shoppers increasingly turn to brands’ apps to browse, compare and buy, this channel presents a significant opportunity for marketers—one that can be maximized within app inboxes. With something average open rate over 22%app inboxes beat the 5% open rate of mobile push notifications.

“The mobile app has become a prominent channel in any marketing strategy, and we wanted to ensure that Bloomreach Engagement clients were able to take advantage of this channel to the fullest extent possible,” he said. Michal Novovesky, CEO and Product Manager, Bloomreach Engagement. “The app’s inbox provides a non-intrusive way for marketers to deliver personalized content to all customers – even customers who have opted out of push notifications. It’s yet another way to deliver personalized, multi-channel engagement with Bloomreach Engagement develop a marketing strategy.”

The ability to store messages in the application’s inbox makes it an effective tool for reaching the entire mobile audience. Customers can read messages in real time, but can return to their inbox at their discretion, saving promotions or announcements for a more relevant time. And because the messages are sent directly to the inbox in a non-intrusive way, campaigns also reach customers who have opted out of push notifications. Marketers can assign expiration periods to messages, allowing them to control how long a message stays in the inbox for users to see. Ultimately, your app’s inbox becomes a place for continuous customer engagement, offering continuous communication that creates value for customers and measurable results for marketers.

Bloomreach Engagement helps marketers of the world’s leading brands achieve measurable results mobile application marketing strategies. To visit the Bloomreach website to learn more.

About Bloomreach
Bloomreach is the world’s number one commerce experience cloud, empowering brands to deliver personalized customer journeys that feel magical. It offers a suite of products that drive true personalization and digital commerce growth, including: Discoveryoffers AI-driven search and merchandising; Contentoffers upside CMS; and Engagementwhich leader CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI optimization, enabling revenue-enhancing digital commerce experiences that deliver value across any channel and on every journey. Bloomreach serves over 850 global brands including Albertsons, BoschPuma, FC Bayern Munichand Marks & Spencer. Visit Bloomreach for more information.com .