The mobile app and web analytics market will be worth $20.2 billion by 2027

The mobile app and web analytics market will be worth .2 billion by 2027

CHICAGO, January 25, 2023 /PRNewswire/ — The global Mobile Apps and Web Analytics Market size is projected to grow from 9.4 billion USD until 2022 20.2 billion USD By 2027 at a CAGR of 16.4% during the forecast period, according to a new report from MarketsandMarkets™. Artificial intelligence (AI) and machine learning (ML) technologies enable self-sufficient and autonomous systems, companies and individuals in smart cities. Governments are increasingly adopting AI and ML-based wireless technologies because they are cheaper, more efficient and use fewer resources. Machine-generated data supports predictive analysis and decision-making in the planning of smart cities. The increased use of artificial intelligence and ML in smart cities is driving the market expansion.

Download PDF brochure @

Cloud segment accounting for higher CAGR during the forecast period

The mobile application and web analytics market is divided into two segments based on cloud and on-premise services. The cloud-based deployment mode market size is estimated to be larger and is projected to witness a higher CAGR during the forecast period. Cloud computing enables new means of accessing the technology and information a company needs to quickly respond to changing markets and address business issues. It introduces a new technique for creating platforms, infrastructure and services. Today’s business professionals are finding it harder than ever to find data-driven insights. Business clients typically receive static spreadsheets and presentations from analytics experts that are difficult to examine and manage.

The SMEs segment will witness the higher CAGR during the forecast period

The mobile apps and web analytics market is bifurcated based on large enterprises and SMEs. SMEs are estimated to have the highest CAGR during the forecast period. SMEs make up the vast majority of businesses worldwide and play a significant role in most economies. Analytics-based data improves overall business intelligence and helps you make wise business decisions. Web analytics is crucial for businesses to identify and understand their target market. This information can be very useful, especially if the business is considering entering a global or new market. This, in turn, would enable SMEs to adopt mobile applications and web analytics platforms and services.

See also  McDonald's customers say they get free meals with App Hack

APAC will maintain a higher CAGR during the forecast period

In the next five years a Asia Pacific region is expected to witness the fastest growth in mobile applications and web analytics market. SMEs and large companies Asia Pacific they became more aware of government regulations and compliance and proactively started adopting AI-based solutions. The adoption of AI technology by various verticals such as BFSI, travel and hospitality, and retail is expected to contribute to the rapid growth of the mobile applications and web analytics market. Growing e-commerce, online streaming and increasing internet penetration has resulted in the growth of marketing industries. Marketers are now looking for more sophisticated marketing solutions for a large, ever-growing consumer base. This, in turn, has resulted in the adoption of AI-compatible solutions in marketing.

Request sample pages @

Major suppliers in the world Mobile Apps and Web Analytics Market are: Microsoft (US), Google (US), Oracle (US), SAP (US), AWS, IBM (US), Teradata (US), Adobe (US), SAS Institute (US), Micro Focus (US ), comScore (USA), Salesforce (USA), Splunk (USA), Microstrategy (USA), AT Internet (USA), Webtrends (USA), Tibco Software (USA), Mixpanel (USA), Upland Localytics (USA), Amplitude Analytics (France), Qlik (US), Flurry (US), Cooldata (US), Countly (UK), Mobilebridge (The Netherlands), Appsflyer (USA), Uxcam (USA), Incubasys (UAE), Datamatics Technologies (UAE), Alpha Byte (UAE), Celadon (UAE), Singular (Israel), Matomo (New Zealand), Likely (Estonia), and Fathom (USA).

Browse the neighborhood market: Software and services market research reports and consulting

Browse other reports:

Simulation software market – Global forecast to 2026

See also  Use this app to control external displays from your Mac

Telecom Cloud Market – Global forecast to 2027

Metaverse Market – Global forecast to 2027

Multi-experience development platform market – Global forecast to 2027

Managed Security Services Market – Global forecast to 2027

About MarketsandMarkets™

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, using a human-machine offering for supernormal growth of progressive organizations in the B2B space. We have the broadest exposure to emerging technologies, so we’re skilled at creating supernormal growth for clients.

The B2B economy is witnessing its emergence 25 trillion dollars new revenue streams that will only replace existing revenue streams this decade. We work with our clients on growth programs, helping them generate income 25 trillion dollars opportunity through our service lines – TAM expansion, go-to-market (GTM) strategy to execution, market share growth, account enablement and thought leadership marketing.

We work with several Forbes Global 2000 B2B companies based on the principle of “ADJ Growth”, helping them stay relevant in a disruptive ecosystem. Our insights and strategies are shaped by our industry experts, cutting-edge AI-powered Market Intelligence Cloud and years of research. KnowledgeStore™ (our market intelligence cloud) integrates our research, facilitates correlation analysis across a range of applications, helping clients to see the entire ecosystem and understand the revenue shifts happening in their industry.

To learn more, visit MarketsandMarkets™ or follow us TwitterLinkedIn and Facebook.

Mr. Ashish Mehra
MarketsandMarkets™ INC
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA: +1-888-600-6441
E-mail: [email protected]
Visit our website:
Research Insights:
Content source:


SOURCE MarketsandMarkets

See also  Indiana Blocks Chinese-Owned TikTok App From State Devices | news

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *