The mobile app and web analytics market will be worth $20.2 billion by 2027
CHICAGO, January 25, 2023 /PRNewswire/ — The global Mobile Apps and Web Analytics Market size is projected to grow from 9.4 billion USD until 2022 20.2 billion USD By 2027 at a CAGR of 16.4% during the forecast period, according to a new report from MarketsandMarkets™. Artificial intelligence (AI) and machine learning (ML) technologies enable self-sufficient and autonomous systems, companies and individuals in smart cities. Governments are increasingly adopting AI and ML-based wireless technologies because they are cheaper, more efficient and use fewer resources. Machine-generated data supports predictive analysis and decision-making in the planning of smart cities. The increased use of artificial intelligence and ML in smart cities is driving the market expansion.
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Cloud segment accounting for higher CAGR during the forecast period
The mobile application and web analytics market is divided into two segments based on cloud and on-premise services. The cloud-based deployment mode market size is estimated to be larger and is projected to witness a higher CAGR during the forecast period. Cloud computing enables new means of accessing the technology and information a company needs to quickly respond to changing markets and address business issues. It introduces a new technique for creating platforms, infrastructure and services. Today’s business professionals are finding it harder than ever to find data-driven insights. Business clients typically receive static spreadsheets and presentations from analytics experts that are difficult to examine and manage.
The SMEs segment will witness the higher CAGR during the forecast period
The mobile apps and web analytics market is bifurcated based on large enterprises and SMEs. SMEs are estimated to have the highest CAGR during the forecast period. SMEs make up the vast majority of businesses worldwide and play a significant role in most economies. Analytics-based data improves overall business intelligence and helps you make wise business decisions. Web analytics is crucial for businesses to identify and understand their target market. This information can be very useful, especially if the business is considering entering a global or new market. This, in turn, would enable SMEs to adopt mobile applications and web analytics platforms and services.
APAC will maintain a higher CAGR during the forecast period
In the next five years a Asia Pacific region is expected to witness the fastest growth in mobile applications and web analytics market. SMEs and large companies Asia Pacific they became more aware of government regulations and compliance and proactively started adopting AI-based solutions. The adoption of AI technology by various verticals such as BFSI, travel and hospitality, and retail is expected to contribute to the rapid growth of the mobile applications and web analytics market. Growing e-commerce, online streaming and increasing internet penetration has resulted in the growth of marketing industries. Marketers are now looking for more sophisticated marketing solutions for a large, ever-growing consumer base. This, in turn, has resulted in the adoption of AI-compatible solutions in marketing.
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Major suppliers in the world Mobile Apps and Web Analytics Market are: Microsoft (US), Google (US), Oracle (US), SAP (US), AWS, IBM (US), Teradata (US), Adobe (US), SAS Institute (US), Micro Focus (US ), comScore (USA), Salesforce (USA), Splunk (USA), Microstrategy (USA), AT Internet (USA), Webtrends (USA), Tibco Software (USA), Mixpanel (USA), Upland Localytics (USA), Amplitude Analytics (France), Qlik (US), Flurry (US), Cooldata (US), Countly (UK), Mobilebridge (The Netherlands), Appsflyer (USA), Uxcam (USA), Incubasys (UAE), Datamatics Technologies (UAE), Alpha Byte (UAE), Celadon (UAE), Singular (Israel), Matomo (New Zealand), Likely (Estonia), and Fathom (USA).
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