PORTLAND, Ore.–( BUSINESS WIRE )–2023. 8th of March–
Mobile app experience company Airship announced today that the South by Southwest® Conference and Festivals (SXSW®) will once again use the Airship App Experience Platform to deliver push notifications and in-app messaging for the official SXSW GO mobile app presented by Showtime.
This press release contains multimedia. Check out the full release here:
The SXSW GO mobile app is the official mobile app for making the most of your SXSW 2023 experience; Airship has been helping SXSW bring its mobile app experience to life for over a decade. (Graphic: Business Wire)
New this year, SXSW will use Airship’s new no-code app for more agile app deployment, ensuring conference and festival attendees get the most value from the app once they arrive. In addition, SXSW expanded use of the Airship Mobile Wallet by digitizing SXXpress credentials to allow attendees to skip the lines at select sessions, screenings, screenings and parties.
The SXSW GO mobile app is your digital key to SXSW. It allows attendees to browse and build their personal schedule, learn about events, and discover new music, movies, and shows.
“Airship has been a creative technology partner to our team for a decade, working closely with us and our other partners to deliver innovative mobile app experiences that unlock the magic of SXSW,” said Michael Brown, SXSW Vice President of Innovation. “The SXSW GO app is the best way for people to get the most out of conferences and festivals, whether they’re here in person or joining from home.”
Codeless app experiences set the stage for success
With Airship’s AXP Scenes, the entire SXSW team can create and optimize multi-screen overviews that explain the value of enabling notifications and sharing location permissions, which are essential to digitally enhancing the attendee experience. Other scenes were created to encourage the app’s users to finalize their profiles, share their favorites, and fully utilize features such as their personalized schedule. All of this is tightly integrated with the lifecycle messages that guide and inform attendees throughout the conference and festivals. Organizers also use codeless AXP surveys to measure satisfaction and sentiment around each session and presentation.
Extended use of the mobile wallet offers VIP-type experiences
This year, the SXSW team is offering the SXXpress Pass with Airship Mobile Wallet. The Digital Express Pass allows registered attendees to save time and skip the line for music festival screenings, film and TV screenings, comedy festival screenings, conferences and select parties. Festival-goers can request a limited number of SXXpress passes in the SXSW GO app or in the SXSW Schedule starting at 9 a.m. the day before the events to which they want priority access.
SXSW began using Airship Mobile Wallet in 2016 to transition from physical guest authentication to digital wallet passes, saving valuable time for attendees and staff. In the first year, they increased the number of certificates issued by 25 percent and reduced costs by 54 percent.
Location-targeted messaging helps drive discovery
Austin is buzzing with activity during SXSW, and location-targeted messaging can help attendees discover what’s happening. SXSW set up geofences around the area to trigger location-targeted push notifications from Airship that include machine learning recommendations based on festival-goers’ personalized schedules and Agenda Gaps to maximize their time and experience.
“SXSW is dedicated to helping creative people achieve their goals, and for over 10 years they’ve turned to Airship to bring their mobile app to life with experiences that help conference and festival attendees explore and get the most out of SXSW,” said Thomas . Butta, Strategy and Marketing Director, Airship. “Their constant drive to experiment and willingness to push the boundaries of what’s possible has made working with SXSW very rewarding.”
SXSW attendees can learn more and download the SXSW GO mobile app here.
For over a decade, Airship has partnered with event app platform Eventbase to provide the mobile app experience for many of the world’s largest events, including SXSW. The airship will be on display at the Creative Industries Expo SXSW 2023, booth 416 at the Austin Convention Center. SXSW attendees can request an appointment with the airship or schedule a demo here.
About the airship
No one knows more, does more, or cares more than Airship when it comes to helping brands master the Mobile App Experience (MAX).
From the app’s inception, Airship provided the first commercial messages, then expanded its data-driven approach to all re-engagement channels (mobile wallet, SMS, email), app UX experiments, codeless native app experience creation, and App Store optimization. (SPADE). Airship’s technology and deep industry expertise have enabled apps to become the digital hub of customer experience, brand loyalty and monetization by powering trillions of mobile app interactions for thousands of global brands.
Airship’s App Experience Platform and Gummicube’s ASO technology and expertise provide brands with an end-to-end solution to optimize the entire mobile app customer journey – from discovery to loyalty – creating greater value for everyone involved.
For more information, visit www.airship.com, read our blog or follow us TwitterLinkedIn and Facebook.
SXSW strives to help creative people achieve their goals. Founded in Austin, Texas in 1987, SXSW is best known for its conferences and festivals that celebrate the convergence of technology, film and television, music, education and culture. An essential destination for global professionals, the annual March event features performances, music and comedy, film and TV screenings, exhibitions, professional development and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when different subjects and people meet. SXSW 2023 will be held March 10-19, 2023 in Austin. For more information, visit sxsw.com. To register for the event, visit sxsw.com/attend.
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Publication: 03.08.2023. 09:00/DISC: 03.08.2023. 09:02