NEW YORK, Dec. 19, 2022 (GLOBE NEWSWIRE) — Start.io, the world’s fourth most popular SDK and leading independent monetization software, announces a partnership with Nimbus, a disruptive new and agnostic unified auction advertising platform. More than half a million apps use Start.io’s SDK every month.
Header bidding is an automated media buy that allows publishers and developers to offer their ad inventory to multiple ad markets, creating a more competitive ecosystem that optimizes results. Start.io is excited to partner with the Nimbus header bidding platform, which gives mobile publishers and developers access to premium auction bidders, providing the highest possible CPMs, directly from the source. Nimbus header bidding enables publishers and developers to maximize revenue while delivering a crisp, sophisticated ad experience. By partnering with Nimbus, they can increase available inventory and increase demand for Nimbus with Start.io’s audience-based demand offering.
“Partnering with Nimbus allows us to offer additional ways to integrate with publishers through Nimbus’ in-app bidding solution. I’m excited to see what this partnership brings to both Start.io and Nimbus.” – Ravit Ross, Start.io CRO
“We are excited to work with Start.io to offer publishers another premium and diverse demand partner. Start.io has a rich history within the app ecosystem, and we look forward to bringing that experience to Nimbus’ demand partners also be presented in its umbrella.” – Adam Gray, Director of Programmatic Growth at Nimbus
About Nimbus: Nimbus is a disruptive new and agnostic unified auction advertising platform that combines the industry’s most competitive programmatic auction with the most comprehensive reporting of any monetization solution on the market. This is the widest range of yield optimization. Don’t settle for less with your mobile or CTV ads.
About Start.io: Start.io is a mobile marketing and audience platform that reinvents mobile marketing by leveraging the largest independent app distribution. Start.io’s direct integration with over 500,000 monthly active apps provides access to an unprecedented level of global internal data that can be used to understand and predict behavior, identify new opportunities and drive growth.
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