Oportun presents a new application and brand identity

Oportun presents a new application and brand identity

All-in-One Financial Services App; New look, feel and capabilities; The same mission of being financially inclusive

The brand new Oportun application gives members confident control over their finances with smart borrowing, saving, budgeting and spending tools that build financial flexibility

SAN CARLOS, Calif., March 08, 2023 (GLOBE NEWSWIRE) — Oportun Financial Corporation (Nasdaq: OPRT ) today unveiled its new brand identity and the launch of a new product experience. Together, they mark the seamless merger of Oportun and Digit as a single brand and app that meets Oportun members wherever they are on their financial journey.

“We are very excited to show our members and partners the new Oportun,” said Gonzalo Palacio, Marketing Director of Oportun. “We are now a brand and an experience dedicated to helping our members improve their financial health and resilience.”

The brand’s new look and feel reflects Oportun’s promise to make every member feel more confident, supported and in control of their finances. The new Oportun brand identity represents a journey to financial health and a commitment to helping members achieve their financial goals. At its center is a new logo, the three elements of which represent Oportun members, their money and their unique financial journey in a complete circle.


Oportun, now available for anyone to download, has proven particularly adept at helping those who have been underserved by the financial mainstream. Since its inception, Oportun has provided more than $14.7 billion in responsible and affordable loans, primarily to low- and moderate-income communities, and helped its members put aside more than $8 billion in savings.

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Oportun’s credit-boosting loan products have helped more than 1 million people build their credit history, and at a time when most Americans don’t have enough savings to cover an unexpected expense of $1,000 or more.1 According to Bankrate.com, Oportun neobanking members are proving to be more financially flexible. Using Oportun’s Smart Savings product, which understands members’ cash flow and knows how much can be set aside today without affecting daily and future spending needs, Oportun members put aside an average of more than $1,800 in savings each year.

To learn more about the new Oportun brand, visit oportun.com. The new Oportun mobile application is available in the Apple App and Google Play stores.

About Oportun
Oportun (Nasdaq: OPRT) is a digital banking platform that puts financial goals within reach of its 1.9 million members. With smart borrowing, saving, budgeting and spending options, Oportun gives members the confidence to build a better financial future. Since its inception, Oportun has provided more than $14.7 billion in responsible and affordable credit, saved its members more than $2.3 billion in interest and fees, and helped our neobanking members save an average of more than $1,800 a year. For more information, visit Oportun.com.

Investor Contact
Dorian Hare
(650) 590-4323
[email protected]

Media Relations
Usher Lieberman
(650) 769-9414
[email protected]


The photo accompanying the announcement is available at

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