Netflix, Amazon and Marriot Bonvoy lead the list of FAVORITE apps
The latest BRAG Brand Insights report from Digital Turbine and Apptopia provides brand-focused mobile growth insights for market leaders and UA marketers.
AUSTIN, Texas and BOSTON, March 9, 2023 /PRNewswire/ — Digital Turbine, Inc. (Nasdaq: APPS, a global leader in mobile ecosystem growth solutions, and Apptopia Inc.the market leader in real-time competitive intelligence, published by the Q1 2023 BRAG (Brand Relative App Growth) Brand Insights Report, as part of an ongoing series of reports. The latest report reveals new insights into consumer perceptions of branded mobile apps across five app categories – streaming video, streaming audio, shopping, social media and travel.
First released in 2020, the BRAG Index provides UA managers and market leaders with new insights into how leading brands are driving mobile growth.
Digital Turbine and Apptopia ranked the top apps Brand love, Brand Powerand “Love Compass“, which measure the evolution of brand opinion.
“Not all marketing investments will immediately impact mobile growth,” he said Greg Wester, CMO at Digital Turbine. “In addition, our previous BRAG analysis showed a direct correlation between increasing brand strength and mobile growth success. The brands we measured outperformed Love, Power and Compass and are poised for outsized mobile growth. Next quarter, we’ll find out who executed on their opportunities just as importantly, BRAG reveals who performed better without the coveted brand metrics.”
In partnership with GWI, Digital Turbine surveyed more than 1,000 US consumers and published results showing consumers love brand apps.
Brand love the strength of favorable opinions, the willingness to recommend and the trust measured among those who are familiar with each application. Brand Power measures how well a brand has converted consumer interest in app installs. And Love Compass measures opinion change—specifically, how many users have reported an improvement or deterioration in opinion over the past 90 days.
The leaders of each indicator in the five categories are as follows:
- Brand love: Netflix, Amazon Music, Amazon, Life360 and Marriott Bonvoy
- Brand Power: Prime Video, Amazon Music, Amazon, Messenger and TripAdvisor
- Love Compass: Paramount+, TouchTunes, Fetch, BeReal, Marriott Bonvoy
Other notable app leaders include Fly Delta, which placed second for brand love and third for love compass in the travel category, and Paramount+ in the streaming video category, which had the strongest love compass rating of all apps, but did not perform well . among consumers who recommend the application to others.
Get the latest BRAG Brand Insights here.
About the BRAG Index
The BRAG Index, or Brand Relative App Growth Index, is a first-of-its-kind series of reports that focuses on and measures app performance metrics across the entire channel. Digital Turbine and Apptopia collaborated on the report by integrating consumer surveys and Apptopia’s performance data to gain insight into thriving apps that are moving beyond their brand channel and punching above their weight, understanding key industry themes, exploring brand growth and more. To view the latest Brag Brand Insights report, visit: https://www.digitalturbine.com/brag-brand-insights-q1-2023/
About Digital Turbine
Digital Turbine Media Contact
Daniel Gal
[email protected]
About Apptopia
Apptopia is a leader in real-time competitive intelligence. Brands and financial companies use our platform to gain insights into mobile apps and connected devices. Using machine learning technology, we collect and analyze billions of complex data points to uncover critical business signals. Leading brands including Visa, Target and Microsoft rely on Apptopia to better understand consumer behavior and intent across app-based devices to gain competitive advantage. Financial analysts can access our data analytics through the Bloomberg terminal to generate revenue estimates, track consumer engagement across devices, and gain insight into competitive positioning.
Visit apptopia.com or follow us LinkedIn and Twitter to see our insights.
Apptopia Media Contact
Adam Blacker
617-963-0965
[email protected]
SOURCE Digital Turbine, Inc.
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