THE Gasoline survey shows where the US TikTok users can shift their time and attention if the app, which is owned by the Beijing-based ByteDanceis disabled.
Users were asked: “If TikTok gets banned, which platform will you use more?”
The results were as follows:
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- Instagram: 38.3%
- Twitter: 26.3%
- Snapchat: 20.6%
- Facebook: 14.8%
The winner of the vote was Instagram. Parent company Meta platforms (NASDAQ:META) could be a one-two punch with its ownership of Instagram and Facebook. TikTok users may flock to one or both of these platforms.
Twitter came in second, and if the platform can increase its video efforts and monetize its users, TikTok users could flock to it.
Owned by Snapchat Snap Inc (NYSE:SNAP) shares rose earlier this week, but based on poll results, TikTok’s ban will have less of an impact and can now be priced into the stock.
YouTube Shorts from here Alphabet Inc (NASDAQ:GOOG)(NASDAQ:GOOL) is also a possibility.
This survey was conducted by Benzinga in March 2023 and included a variety of responses from adults aged 18 and older.
Participation in the survey was completely voluntary, no incentives were offered to potential respondents. The study reflects the results of more than 250 adults.
Read: Trump recalls the time he wanted to ban TikTok: ‘I was right about everything
Why is TikTok banned?
The Foreign Affairs Committee of the US House of Representatives recently approved it President Joe Biden to disable the social media application.
China did not react favorably to the news: the spokesperson of the Ministry of Foreign Affairs referred to the possible ban of TikTok as an abuse of state power.
The United States “exaggerates the concept of national security and abuses state power to oppress companies in other countries.” Mao Ning he said according to The Guardian.
Federal agencies have banned the use of TikTok on all government devices, citing security concerns.
In December the Federal Bureau of Investigation (FBI) has expressed concern to the US FBI director about TikTok’s potential security threats and its use for espionage operations. Chris Wray Thanks to their video recommendation algorithm, China can “manipulate content and use it for influence operations if you want.”
Concerns about user data held by TikTok previously forced the sale of the company’s US division. Oracle Corporation (NYSE:ORCL) was close to a deal to store and manage data for its US division, but had to abandon it.
It is worth noting that ByteDance is backed by large US-based investment firms, among them Sequoia Capital, Kohlberg Kravis Roberts and Tigris Global Management.
Related Link: TikTok Puts Limits on Ggen Z’s Screen Time, Finally a Digital Nanny for Digital Natives
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