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Hulu increases subscription price, Disney+ will soon follow

Hulu increases subscription price, Disney+ will soon follow

(NEXSTAR) — If you haven’t noticed already, Hulu subscription costs have increased, effective Monday, Oct. 10, following an August announcement by parent company Disney that prices were coming before the end of the year.

Following Hulu and ESPN+, which saw a price increase in August, Disney+ subscription plans will become more expensive in less than two months.

These price increases follow other streaming and subscription-based services that have increased costs throughout the year.

Disney executives previously announced their subscription as the company prepares to roll out an ad-supported Disney+ plan it unveiled earlier this year. The ad-supported plan will be available starting December 8, the same day prices on other Disney streaming platforms will increase.

According to an August release, Disney+ with ads will cost $7.99 a month, the current monthly price of the standard Disney+ plan without ads. If you prefer Disney+ without ads, this plan will cost $10.99 a month starting in December, or $109.99 annually.

On December 8, Disney+ and Hulu bundle plans will also see a price increase. This is how they change:

Plan New price (monthly)
Disney+ and Hulu (with ads) $9.99
Disney+, Hulu and ESPN+ (with ads) $12.99
Disney+ (no ads), Hulu (with ads) and ESPN+ (with ads) (existing customers) $14.99
Disney+ (no ads), Hulu (no ads) and ESPN+ (with ads) $19.99
Disney+, Hulu (with live TV), ESPN+ (all with ads) $69.99
Disney+ (no ads), Hulu (with ads and live TV) and ESPN+ (with ads) (existing customers) $74.99
Disney+ (no ads), Hulu (with live TV and no ads), and ESPN+ (with ads) $82.99

Disney has not announced whether the cost of student discount plans will change.

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Following the price increase in August, ESPN+ now costs $9.99 a month or $99.99 annually for the plan with ads, $74.99 per event for UFC PPV and $124.98 annually for the PPV package.

Hulu now costs $7.99 a month or $79.99 annually with ads, and $14.99 a month without ads.

This isn’t the first price hike we’ve seen on streaming services this year. In February, Amazon Prime’s annual costs rose, affecting streaming through the platform. Netflix increased its monthly costs in January, with prices rising by about $1 to $2, depending on the plan.

Netflix will soon add a cheaper, ad-supported plan, but an official date has yet to be announced. Disney+ was pretty much the last ad-free platform — in addition to ESPN+ and Hulu, Peacock already offered an ad-supported plan. While Apple’s streaming service is ad-free, it has promotions for its own content.

Price increases for subscriptions are not limited to streaming services either. Next week, Sam’s Club will raise membership fees for the first time in nearly a decade. In March, Costco CFO Richard Galanti discussed the possibility of a membership increase in the near future, “especially in light of companies like Amazon and Netflix increasing their fees.”

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