Forget Twitter – this social media app has built-in ChatGPT

Forget Twitter – this social media app has built-in ChatGPT

Koo, a social media app developed in India that bills itself as a replacement for Twitter, uses ChatGPT’s smart tools to boost its appeal. According to the company, Koo is the “first microblogging platform in the world” to integrate ChatGPT to boost creative flow. Koo follows in Snapchat’s footsteps and introduces ChatGPT for some cutting-edge AI bragging rights.

Currently, ChatGPT integration is only available to creators with a significant following or a verified badge. However, it will soon be available to everyone, with no follower limit. The company hasn’t said anything yet about whether users will be charged for the service, or whether it might go premium in the near future, given that OpenAI’s viral tool is embracing the API route for commercial use.


In addition to text messages, Koo users can use voice dictation to interact with the AI. The sketch section of the Koo app allows users to perform tasks such as “finding the top news of the day, or asking for a quote from a well-known personality, or even writing a post or blog.” The latter is a concern, which I briefly discuss below. There’s also precedent for this, with apps like Paragraph AI doing everything from generating different styles of content to taking over conversations with your messaging app.

Koo touts itself as a Twitter alternative and claims to have racked up more than 50 million downloads… but hasn’t disclosed the number of users. However, Koo seems to be trying to increase its appeal by adopting the internet’s hottest new tool, which will also be extremely convenient for churning out human-like, thoughtful content—again, the easier way to get more of it. eyeballs.

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The declining human touch

Dall-E / OpenAI

Social media is originally a place for communication, but over the years it has grown into a content mill that generates billions in revenue. And it’s not just multimedia content such as videos that bring in serious money, textual content (such as threads and newsletters) also attract significant revenue.

With generative AI tools like ChatGPT, it’s only a matter of time before ChatGPT-generated text content floods social media platforms. Twitter, Instagram, and Facebook are already full of AI-generated artwork and videos. Worryingly, with tools like ChatGPT, even the barrier to copy-paste disappears.

Social media platforms, despite all the dangers of hate speech, harassment and outright misinformation, are still places to marvel at the achievements of human creativity. Whether it’s a joke, a pun, or just some good old-fashioned commentary, at least we get a few giggles as a result of true human ingenuity.

With creators releasing content using ChatGPT, as Koo is promoting, it looks like we’re entering a new era of social media where it would be nearly impossible to tell if the joke you’re laughing at is human or AI generated. . The latter scenario seems like deception to me, especially when such content is shared without express disclosure.

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