New York, Jan. 30, 2023 (GLOBE NEWSWIRE) — According to The Insight Partners, “Event Apps Market Size, Share, Growth, Trends and Global Forecast to 2028 – COVID-19 Impact and Global Analysis by Type (Corporate Event Apps, Hybrid Apps, Corporate Meeting Apps, Conference Apps, Trade Show Apps, Festival Apps and Sports Event Apps), Operating System ( iOS, Android and web-based) and end-user (event planners and organisers, corporate, government, education and others)”; the growth of the global event application market is driven by virtual and hybrid events, and the integration of advanced solutions such as networking, content absorption and audience engagement increases the convenience of attendees and improves management efficiency for planners.
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Global Event Apps Market – Scope of the Report:
|Market size entered||USD 1.20 billion in 2022|
|Market size By value||USD 2.64 billion by 2028|
|Its growth rate||CAGR of 14% from 2022 to 2028|
|Number of tables||83|
|Number of graphs and figures||89|
|Historical data is available||Yes|
|Covered segments||Type, operating system and end user|
Global Event Apps Market: Competitive Landscape and Key Developments
Whoa; Cvent Inc.; Evenium; Eventbase Technology Inc.; Livestorm Inc.; Appointment application; ON24, Inc.; SpotMe; WebEx Events; and Yapp Inc. are the leading players in the event apps market report. Several other important players are analyzed for a holistic view of the event apps market and ecosystem. The report provides detailed market insights to help key players strategize for their growth. Some of the improvements are listed below:
in 2022: at the Cvent customer conference, the company presented the new Cvent App Marketplace. The new marketplace also provides a collaborative space for other prominent technology partners to build ready-to-use applications on the Cvent platform, allowing the platform’s capabilities to be expanded and customized.
in 2022: Eventbase, the largest provider of technology for workplace events, has partnered with LiveSafe to include the core LiveSafe capabilities for conference and event security. For Eventbase clients, the LiveSafe platform is now available as an a-la-carte option, enabling seamless communication between event attendees and the security personnel responsible for ensuring their safety.
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The impact of digitization is driving the growth of the global event apps market:
Digitization has increased efficiency and cost-effectiveness in all phases of event planning in the United States and is increasingly becoming a substitute for physical meetings. The American Society of Association Executives (ASAE) states that there is a critical need for information that quantifies the importance of in-person meetings and business events to the US economy, highlighting the importance of technology. Digitization is paving the way for events and conferences in many end-user verticals, including science, education, government and healthcare. Digitization helps event planners efficiently organize and run events, conventions or trade shows that bring new revenue to industries across the country. Event app providers in the US are also taking advantage of technology to offer high-end meeting solutions. For example, in January 2022, ON24 released Go Live, an app that helps marketers broadcast live video events. ON24 Go Live enables event organizers to create digital events and deliver an interactive and engaging experience to audiences. It provides users with multiple options for conducting virtual events, from multi-session and live digital events to interactive webinars. The expansion of digital experiences allows customers to create and set events, capture data, and analyze actionable information to increase product sales. ON24 Go Live includes pre-built event templates for various interactive virtual events such as roadshows, trainings, town halls and company meetings. In addition, digitization is driving the growth of the event app market by engaging audiences with chats, polls, and breakout sessions during events and sessions, enabling tracking of event activity and attendee engagement. It also provides a one-stop platform for customers to provide an interactive, engaging experience that offers opportunities for two-way discussion, networking and relationship building.
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Event Apps Market: Industry Overview
The event application market is segmented on the basis of operating system, type, end user, and geography. On the basis of operating system, the market is segmented into iOS, Android, and web-based. On the basis of type, the market is segmented into enterprise event applications, hybrid applications, enterprise meeting applications, conference applications, exhibition applications, festival applications and sports event applications. On the basis of end-user, the market is segmented into event planners and organizers, corporate, government, education, and others.
On the basis of geography, event apps market is segmented into North America (US, Canada and Mexico), Europe (Germany, UK, France, Italy, Russia and Rest of Europe), Asia Pacific (Australia, Japan, South Korea, India , China and Rest of APAC), MEA (Saudi Arabia, UAE, South Africa and Rest of MEA) and South America (Brazil, Argentina and Rest of South America).
A significant increase in the number of corporate activities such as conferences/seminars, brand promotions and employee training activities; the rapid development of the tourism and hospitality sector; and the European expansion of IT centers drives the growth of the event market in the region. Other significant factors driving the growth of the event apps market are increasing number of business trips, shift of business travelers towards leisure trips, expanding urbanization, and increasing disposable incomes. The increase in business activities such as business conferences, summits, and seminars is increasing the demand for event planners, event management service providers, furniture and equipment rental services, and other corporate event components. Additionally, the growth of the event apps market is fueled by the increasing adoption of best-in-class technology.
In addition, European businesses have recognized the need for a cohesive approach to meet customer and industry needs. Exhibitions connect consumers and suppliers with year-round digital markets using web and mobile solutions. These solutions offer many commercial and networking opportunities and promote exhibitions as a profitable marketing medium. All these factors are contributing to the event app market in Europe.
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Events Industry Market – The global events industry market share is expected to grow from USD 958.54 billion in 2021 to USD 1965.99 billion by 2028.
Virtual events software market – The global virtual event software market size will grow from USD 9,675.8 million in 2021 to USD 24,201.6 million by 2028; estimated to register a CAGR of 12.4% between 2021 and 2028.
Event management platform market – The global event management platform market was valued at USD 30,628.23 million in 2022 and is forecast to reach USD 59,068 million by 2028. Between 2022 and 2028, a CAGR of 11.6% is expected.
Global Event management software market – The global event management software market collected USD 5,810.6 million in 2018 and is forecast to generate USD 21,287.6 million by 2027, exhibiting a CAGR of 16.02% between 2019 and 2027 between.
Event logistics market – Event logistics includes the delivery, management and coordination of the physical movement of goods; sharing the event organizer’s information with the appropriate venue where the event is being held to meet customer needs; and contract companies specializing in management functions such as storage, warehousing, and transportation and storage.
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