Disney+ rolls out to 16 more markets in MENA
This week, The Walt Disney Company continues to gain ground in the global streaming market as it launches Disney+ in 16 markets across the Middle East and North Africa (MENA). This follows the launch of Disney+ in South Africa last month.
The company is moving toward its plan to more than double the number of countries where Disney+ is available, having said it aims to have the service in over 160 countries by fiscal year 2023. In March, Disney+ announced the launch dates for 42 countries and territories , including the 16 which is part of this new MENA launch. The service will also be launched in several countries across Europe on 14 June.
Subscribers in Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya and eight other markets will now have a variant version of the Disney+ Hotstar app, which subscribers in India and Southeast Asia also have. This means that the service will be structured slightly differently than in the US, as it will have a different user interface and login system that uses a mobile number instead of a Disney ID.
Disney+ Hotstar is the Indian streaming service and offers more than 100,000 hours of content in nine languages, plus live sports programming (cricket, football, kabaddi, etc.).
The MENA version of Disney+ will not only get mainstream programming from Hotstar, but it will also be a hub for thousands of movies, shows and exclusive originals from Disney, Pixar, Marvel, Star Wars and National Geographic. This includes “Ms. Marvel,” “The Mandalorian,” “Obi-Wan Kenobi,” “Moon Knight,” “Only Murders in the Building,” “The Dropout,” “The Kardashians” and more.
Subscribers will have access to up to four simultaneous streams, unlimited downloads on up to 10 devices, and a maximum of seven user profiles (including children’s profiles that only have age-appropriate content).
In the second quarter of the year, Disney+ had 137.9 million subscribers worldwide, while Disney+ Hotstar had 50 million subscribers. The recent expansion puts the streamer in line to potentially succeed in its ambitious goal of reaching 230 to 260 million subscribers by 2024.
This wasn’t the only news Disney shared this week. Yesterday, the company announced that it had appointed Dana Walden as the new chairman of Disney General Entertainment Content. She will report directly to CEO Bob Chapek. As a continuation of the high-level management restructuring that has taken place at Disney, Walden will replace Peter Rice, the former chairman who was suspected of being Chapek’s replacement. However, this will not be the case.