Disney+ launches new “Feels Like Home” campaign – What’s happening on Disney Plus
This weekend, Disney+ celebrates its third anniversary launching in the US, Canada, Australia and New Zealand. Over the past three years, the world has fallen in love with “Grogu,” sung along to “Hamilton,” been shocked when it was revealed to be “Agatha All Along,” and so much more.
To coincide with the anniversary, Disney+ is launching the new brand campaign “Feels Like Home” which celebrates the connection the global community of 164.2 million subscribers shares with the world’s best stories and characters.
And we have a sneak peek at this new location called “Nowhere Else,” which will begin rolling out on November 12, 2022.
Check out the “Nowhere Else” spot below:
Disney+ is the dedicated streaming home for movies and series from Disney, Pixar, Marvel, Star Wars and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ is part of the Disney Media & Entertainment Distribution segment. The service offers an ever-growing collection of exclusive originals, including feature films, documentaries, live-action and animated series, and short-form content. With unparalleled access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the latest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney bundle in the US that gives subscribers access to Disney+, Hulu and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region .
The credit for the place is as follows:
Trevor Kelley SVP Marketing
Andy Baker VP Creative Marketing
Jeff Heath Creative Director
Elise Riveron, Director of Creative Strategy
Nicole Short, Director of Creative Operations
Riehel Olivacce, Senior Manager Creative Strategy
Michael Vereide, project manager
Agency: Radley Studios
What did you think of the brand new Disney+ ad?