Disney+ gets through its first live TV show, “Dancing with the Stars,” without major crashes • TechCrunch
As you can tell from the Mickey Mouse-shaped disco ball in the photo above, season 31 of “Dancing with the Stars” (DWTS) premiered on Disney+ last night. This was the first time the streaming service live streamed a TV programme. With instances of live TV apps crashing across the sports streaming space (looking at you DirecTV!), it’s fair to say that Disney+ felt the pressure to provide a smooth streaming experience for subscribers.
For the most part, Disney+’s live stream of “Dancing with the Stars” had minimal hiccups. Aside from a few minor lags and lags, the live stream performed well when we tested it Monday night on our Amazon Fire TV, PlayStation 4, Roku, and desktop.
But we won’t let Disney+ pat itself on the back just yet.
We also watched the live stream last night on an iPhone and had the same problem. At one point during the premiere, the Disney+ app failed to load and all that was shown was a blue screen with the Disney+ logo.
However, this did not appear to be a widespread problem. A spokesperson for Disney+ told TechCrunch, “We have not experienced or seen any spikes or reports of issues from our end.”
Although some customers experienced problems, it is important that Disney+ provides all mobile users with a satisfactory experience. In April, Sensor Tower found that Disney+ was among the three most used mobile streaming apps.
There have also been studies that point to more consumers – especially young consumers – using their phones to live stream content. Data intelligence platform Apptopia reported that 80% of 18-24-year-olds, 84% of 25-34-year-olds and 55% of 55-64-year-olds watch streaming video on mobile.
It’s also worth noting that one potential reason why Disney+ didn’t have any major crashes is that there may not have been a huge influx of viewers rushing to the streamer to watch a nearly 17-year-old franchise like in recent years have received low ratings.
When Disney-owned television network ABC announced it was dropping “Dancing with the Stars” after 30 seasons, the show moved “DWTS” to Disney+ in hopes of bringing more older viewers to the service while appealing to younger audiences .
It’s possible that many “DWTS” fans were disappointed after hearing that their beloved show was leaving television. According to Nielsen, the median age of “Dancing with the Stars” viewers is 63.5 years. However, Nielsen previously reported that only 9% of Disney+’s domestic subscriber base is 55 and older.
In addition, it is unlikely that a large part of the series’ target audience will subscribe to the child-friendly service just to watch one show. Nearly 60% of consumers aged 55-64 prefer broadcast TV over streaming.
It is also doubtful that “Dancing with the Stars” will appeal to younger Disney+ subscribers. 23 percent of the streamer’s subscriber base ranges from 18 to 34 years old, according to Nielsen. That same demographic made up the smallest portion of “DWTS” viewers in Season 29, averaging a 0.95 rating.
It will be interesting to see how “Dancing with the Stars” holds up on a streaming service. No ratings have been reported yet, so it remains to be seen how well the Disney+ premiere performed last night.
Whether Gen Zers or millennials decided to check out the show last night, it’s painfully obvious that “DWTS” is trying its best to be hip. Charli D’Amelio, the 18-year-old TikTok star with over 145 million followers, was this season’s youngest contestant.
Disney+ first tested its live streaming capabilities back in February, and then with the event “Harmonious Live!” in June.