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Disney expands partnership with Kodansha for Disney+ original anime content

Disney expands partnership with Kodansha for Disney+ original anime content

During the APAC Content Showcase in Singapore, Disney has announced that it is expanding its partnership with Japanese publisher Kodansha to co-produce more original anime for the Disney+ streaming service. The expanded partnership will include the licensing of manga titles based on Kodansha publications.

Disney has collaborated with Kodansha since back in 1950 when they created a manga book featuring various popular Disney characters. Even today, they publish a monthly “Disney Fan” magazine and various other Disney-related books.

The first Kodansha anime to come will be based on “Tokyo Revengers: Christmas Showdown Arc” which will launch on Disney+ and Disney+ Hotstar in January 2023.

Anime is popular all over the world

The Hollywood Reporter pointed out that Parrot Analytics has found that global demand for anime content has increased 118% since 2020. That’s a good move on Disney’s part, as anime is extremely popular worldwide, as is Korean ( K-drama) content, which Disney also taps into. This all works for me as I am a huge fan of both.

Carol Choi, Disney’s Executive VP of Original Content Strategy in APAC said:

We are thrilled to deepen our strategic collaboration with our long-standing partner Kodansha on such an exciting genre. Japanese anime fills the white space in our content development plans, and we believe this expanded collaboration will be a game changer in Disney’s future animation strategy in Japan. We look forward to bringing the anime titles and award-winning IP of Kodansha to the world stage.”

Luke Kang, Disney President of APAC also made this statement regarding porting content from the region:

We focus our content development on what we refer to as our content space. Investing in areas that require more local specificity – either due to high popularity in selected markets, such as Japanese anime, K-dramas or Indonesia rom-coms and horror, or the need for local storytelling with talent known to our local audience.

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All of these markets are hot right now. It’s a very smart move for Disney and for their various markets.

What do you think? Comment and let us know!

Source: The Hollywood Reporter

Pirates and princesses (PNP) is an independent, opinionated fan-driven news blog covering Disney and Universal Theme Parks, Themed Entertainment and related pop culture from a consumer perspective. Opinions expressed by our contributors do not necessarily reflect the views of PNP, its editors, affiliates, sponsors or advertisers. PNP is an unofficial news source and has no affiliation with The Walt Disney Company, NBCUniversal or any other company that we may cover.

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