Disney+ Announces New Kodansha Anime Deal – What’s happening on Disney Plus
Disney has announced an extension of its 70-year partnership with Japanese publisher Kodansha to license exclusive anime titles including “Tokyo Revengers: Christmas Showdown Arc,” which will launch exclusively on Disney+ and Disney+ Hotstar in January 2023.
Yoshinobu Noma, Kodansha representative and president, said in a statement: “
The special relationship between Kodansha and Disney stretches back over 70 years and has seen us bring to life many Disney licensed publications. With today’s announcement, we are thrilled to further diversify and elevate the relationship between our two companies and share even more of our beloved anime titles with the world on Disney+ and their streaming platforms.”
Carol Choi, Executive Director of Original Content Strategy, The Walt Disney Company APAC, added:
“We are thrilled to deepen our strategic collaboration with our longtime partner Kodansha on such an exciting genre. Japanese anime fills the white space in our content development plans, and we believe this expanded collaboration will be a game changer in Disney’s future animation strategy in Japan. We looks forward to bringing the anime titles and award-winning IP of Kodansha to the world stage.”
The announcement was part of a larger APAC Content Showcase, held at Singapore’s Marina Bay Sands Convention Center, where a number of new exclusive Disney+ Originals were revealed.
Luke Kang, President, The Walt Disney Company Asia Pacific said:
“Last October, at our first APAC Content Showcase, we took our first step into local content production with an ambitious, long-term plan to uncover the world’s best stories from this region, and to showcase creative excellence that can shine on the world stage . This year it was important for us to showcase the breadth of our global branded content from our award-winning studios and iconic franchises, as well as our APAC content slate for 2023.”
“We focus our content development on what we refer to as our content space. Investing in areas that require more local specificity – either due to high popularity in selected markets, such as Japanese anime, K-Dramas or Indonesia rom-coms and horror, or the need for local storytelling with talent known to our local audience. We want to serve our viewers in all markets with global brand content like Disney, Marvel, Star Wars and Pixar, as well as locally produced stories that resonate with them – while taking the best of those stories globally.”
With Disney+ now running in over 154 markets around the world and with over 160 million subscribers, Disney is committed to providing local content,
Source – Variation