Bumble’s latest dating data is the best news ever for Short Kings

Bumble’s latest dating data is the best news ever for Short Kings

The dating world is not as simple as we would like it to be. Should we have sex on the first date? What should I do if my messages are ignored? How can I use my online dating profile to get more dates? Everything could be so simple, but unfortunately it is not.

This is the reason Buzz identified the latest Gen-Z dating trends Seize The date (taking the first step) for the Main Character’s energy (don’t be afraid to go after what you want), to highlight how the younger generation is redefining dating in 2023.

With nearly half of Bumble’s Gen Zers more motivated to do what they want when it comes to romance, maybe it’s time for the rest of us to look to them for inspiration.

The Bumble team rounded up the top Gen Z dating trends with insights from the Bumble community and commentary from Bumble sex and relationship expert Dr. Caroline West..

Want to know which dating trends will take over in 2023? Read more.

Short royal spring

Last year, we were introduced to the term “short king spring,” with couples like Zendaya and Tom Holland and Joe Jonas and Sopha Turner showing us that height isn’t the be-all and end-all. It seems that Short King Spring is now a year-round event for Gen Z.

Lucky Girl season

“Lucky Girl Syndrome” took over TikTok a few months ago. It’s the idea that if you want a successful life, you just have to believe that the life you want is already yours. Whether this actually works is debatable, but it can work for your dating life.

There has been a shift in Generation Z and beyond, with the majority of UK singles (54%) being more deliberate and intentional about how they position themselves.


The protagonist lifestyle is the new norm, with 43% of Gen Z Bumble members feeling more motivated to do what they want when it comes to romance after the past two years.

“Hardballing” (not messing around) also came to the fore, with more than half (52%) of respondents saying that they were much clearer with their partners from the start about what they wanted from a relationship, and 85% said that being honest and direct is the most important thing in a relationship.

#Slow life

With the return of office culture and busy social times, the vast majority of Gen Z singles have admitted to being overwhelmed and exhausted in their daily lives. Back in 2021, the shutdown led to the rise “Slow Date” people take longer to get to know someone than usual.

Today, More than half of Generation A have set more boundaries in the past year, a trend Bumble calls “Guardrailing.” including seeing their emotional needs and boundaries more clearly and not overcommitting socially

Grab the date

Generation A is now particularly optimistic about dating in 2023, at 73% of the world’s population.grab the date’ and say they feel positive about the romance ahead. Younger generations are putting aside outdated romantic norms and joining the 89% of women in the UK who are taking the first step and asking someone out on a first date.

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