Bob Chapek moved Disney+ Originals to Disney Channel to make the finances look better – What’s happening with Disney Plus
When the second season of “The Mysterious Benedict Society” was recently released on Disney+ in October, the series also did something a little different, in that new episodes were released on the Disney Channel the day before they were added to Disney+.
While many fans thought this was a way to promote the show more, try to get a bigger audience and capitalize on the value of a show with a dual streaming/linear release.
However, it appears that the only reason this happened was because former Disney CEO Bob Chapek tried to shift the show’s production and marketing budget from the streaming division to the linear division. According to the WSJ,
Disney is moving some series that were supposed to be Disney+ originals and airing them first on other networks, including the Disney Channel, people familiar with the matter said. By doing so, the costs of producing and marketing the shows — which included mystery show “The Mysterious Benedict Society” and medical drama “Doogie Kameāloha, MD” — would be shifted away from the streaming service, making its financial performance look better, they said. Mrs. McCarthy was concerned about this strategy, the people said.
Shortly before Bob Chapek was ousted from the Walt Disney Company, he held a call with investors about financial results, which alarmed the board and investors, as the streaming division lost $1.5 billion last quarter.
The idea that some Disney+ Originals were moved to linear, just to make that division look better, is obviously an interesting development. It could also indicate why more shows from linear TV haven’t been moved or available on Disney+ or Hulu right away, because Bob Chapek tried to make the books to make Disney+ and the streaming division look better with some creative accounting.
And according to the Financial Times, it was Disney’s CFO Christine M. McCarthy who led the rebellion against Bob Chapek, and this situation appears to have been one of many reasons why this happened.
Currently, we don’t know when the second season of “Doogie Kamealoha MD” will be released on Disney+, but it seems that it could come quite soon, if Bob Chapek planned to send the show to Disney Channel , only to shift the cost to another division. It will be interesting to see if the second season of “Doogie Kamealoha MD” is still released on both Disney+ and Disney Channel next year, or if this going public will cause it to go back to its original schedule.