86% increase in purchases through Jazeera Paints app
A specialized platform for analyzing and identifying performance indicators of smartphone applications
A study on the Jazeera Paints app was released by Adjust, a platform that specializes in analyzing and detecting performance metrics for smartphone app marketing campaigns. The results of the study show a 136% increase in orders and an 86% increase in in-app purchases.
This study highlights Jazeera Paints’ active interest in innovation, its commitment to providing the best products and services to its customers, and its deep trust in research as the foundation of success. As a result, Jazeera Paints and Adjust worked together to conduct this study and ensure that the results were communicated.
2019 saw the debut of the Jazeera Paints website and app, the first of its kind in the Middle East for construction solutions. Jazeera Paints, a pioneer in colors, paints and construction solutions, is eager to understand and identify flaws in its applications to make adjustments and better understand the user experience to stay at the forefront of its innovations. The purpose of working with Adjust is to improve the functionality of the application and the measurement of user interactions.
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Jazeera Paints app stands out from other paint apps due to its Artificial Intelligence (AI) and Augmented Reality (AR) features. With these tools, users can experiment with different wall colors, spot mistakes, and fix them. As a result, the Jazeera Paints app is a comprehensive and integrated platform for all construction solutions.
Despite these characteristics, the company had to deal with an urgent matter. Jazeera Paints needed to find the tools to evaluate and monitor the success and strength of its ad campaigns. So it partnered with Adjust, where the platform activated its system to track and monitor user interactions with in-app campaigns.
Despite these advantages, the company had critical issues that needed to be addressed. Jazeera Paints must find appropriate ways to track and monitor user interaction with in-app campaigns in order to evaluate and validate the effectiveness and efficiency of its advertising campaigns. This led to a partnership with Adjust, whose platform technology was further developed to track and monitor users’ in-app activities.
It is important to note that by studying how users interact with the application and how they behave while using it, the company can better and faster connect with the needs and wants of consumers.
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